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Martha Wilcox

Chief Marketing Officer

“Deep in my gut, I feel driven to help parents protect their kids from preventable injuries.”

When Martha used to buckle her young son, Rob, into his car seat, or reach for his hand to cross the street, she would say, “What’s my job?” Rob would answer, “To keep me safe!” Now, two decades later, Martha’s job is to keep all kids safe. She oversees all aspects of marketing and communications with energy and creativity that are truly contagious. In addition to an innate drive to help parents keep their kids safe, Martha has extensive experience in marketing and communications, including leading major campaigns for the USO and the American Red Cross.


Blogs by Martha

Hot Stove Top
A true story of how my pants caught on fire.
A Safe Kids tale about medicine safety.