You are here

Featured Campaigns

Main Content
Instagram Hallloween Contest

We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.

Pedestrian Safety Blog 2014

One of the most interesting aspects of working at Safe Kids is that we get to play "detective.” If we see a statistic we find alarming, like that every hour of every day a teen is hit by a car and killed or injured in the U.S., we get to try to figure out the five W’s, who, what, where, when and why. Last year, we discovered that the pedestrian death rate for teens is twice that of younger children. This year, we took our detective role one step further. We surveyed 1000 teens ages 13-18 to understand more about their walking habits: what they’re doing, and why.  

girl in booster seat

Our new study helps answer some of the questions parents have about when to switch from a booster seat to just a seat belt. We surveyed 1,000 parents of children ages 4 to 10 and found that an alarming number of parents are allowing kids to use a seat belt alone before they are big enough. In fact, 7 in 10 parents do not know that a child should be at least 57 inches (4’9”) to ride in a car without a booster seat.

ssports safety landing blog

There’s nothing that feels worse for young athletes than getting hurt and having to sit on the sidelines while their team goes on to victory. Our new report, “Changing the Culture of Youth Sports,” explores how the culture of youth sports may be keeping kids out of the game. Here's a look at what parents, coaches and athletes need to know.

baby in car set

Every 10 days, across the United States, a child dies while unattended in a hot car. It only takes a few minutes for a car to heat up and become deadly to a child inside. As summer temperatures rise, more kids are at risk – the death toll this summer has already exceeded 20.

Teens in Cars Report

"I lost my best friend because we didn't buckle up."

No one starts their day anticipating getting into a car crash. But teens like Presley teach us that it only takes one time riding in a car without bucking up for a life to be changed forever.

Medicine bottle to illustrate medication safety

Grandparents are playing a bigger role than ever before in raising their grandkids. More than 7 million grandparents in the United States live with their grandchildren, and 13 percent of grandparents are relied on to be a trusted caregiver.

Child tipping over an unsecured TV

It’s that time of year again – the season to enjoy festive meals with family and friends, deck the halls with colorful trimmings and put together your holiday wish list.

Photo: Toddler in Car Seat

This week, as part of Child Passenger Safety Week (September 15-21), we’re teaming up with the General Motors Foundation to help parents protect their most precious cargo.

Distracted Walking and Teens

Our research report, “Teens and Distraction: An In-Depth Look at Teens’ Walking Behaviors,” is an observational study that tracked a remarkable 34,000 middle- and high-school students crossing the street in a school zone. A shocking 1 in 5 high school students and 1 in 8 middle school students were observed crossing the street while distracted by technology.