You are here

Featured Campaigns

Main Content
Walking Backwards Blog

If there is one thing I know about myself, it’s that I am not the most coordinated person. I know this because I ran cross-country in high school, and I still have the scars to prove it. Even the smallest branch or bump in the road used to be enough to bring me tumbling to the ground in spectacular fashion.

This tradition of tumbling continued when I left for college and became a tour guide. If you have ever been on a tour of a college campus, you can imagine that it is not the best job for the uncoordinated. Leading the tours required me to walk backwards in front of large groups of people. On my very first tour as a freshly-minted guide, I ran into no less than five tree branches and several innocent bystanders, not to mention nearly being struck by a passing car.

Pedestrian Safety Blog 2014

One of the most interesting aspects of working at Safe Kids is that we get to play "detective.” If we see a statistic we find alarming, like that every hour of every day a teen is hit by a car and killed or injured in the U.S., we get to try to figure out the five W’s, who, what, where, when and why. Last year, we discovered that the pedestrian death rate for teens is twice that of younger children. This year, we took our detective role one step further. We surveyed 1000 teens ages 13-18 to understand more about their walking habits: what they’re doing, and why.  

girl in booster seat

Our new study helps answer some of the questions parents have about when to switch from a booster seat to just a seat belt. We surveyed 1,000 parents of children ages 4 to 10 and found that an alarming number of parents are allowing kids to use a seat belt alone before they are big enough. In fact, 7 in 10 parents do not know that a child should be at least 57 inches (4’9”) to ride in a car without a booster seat.

ssports safety landing blog

There’s nothing that feels worse for young athletes than getting hurt and having to sit on the sidelines while their team goes on to victory. Our new report, “Changing the Culture of Youth Sports,” explores how the culture of youth sports may be keeping kids out of the game. Here's a look at what parents, coaches and athletes need to know.

baby in car set

Every 10 days, across the United States, a child dies while unattended in a hot car. It only takes a few minutes for a car to heat up and become deadly to a child inside. As summer temperatures rise, more kids are at risk – the death toll this summer has already exceeded 20.

Teens in Cars Report

"I lost my best friend because we didn't buckle up."

No one starts their day anticipating getting into a car crash. But teens like Presley teach us that it only takes one time riding in a car without bucking up for a life to be changed forever.