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girl in booster seat

Our new study helps answer some of the questions parents have about when to switch from a booster seat to just a seat belt. We surveyed 1,000 parents of children ages 4 to 10 and found that an alarming number of parents are allowing kids to use a seat belt alone before they are big enough. In fact, 7 in 10 parents do not know that a child should be at least 57 inches (4’9”) to ride in a car without a booster seat.

ssports safety landing blog

There’s nothing that feels worse for young athletes than getting hurt and having to sit on the sidelines while their team goes on to victory. Our new report, “Changing the Culture of Youth Sports,” explores how the culture of youth sports may be keeping kids out of the game. Here's a look at what parents, coaches and athletes need to know.

baby in car set

Every 10 days, across the United States, a child dies while unattended in a hot car. It only takes a few minutes for a car to heat up and become deadly to a child inside. As summer temperatures rise, more kids are at risk – the death toll this summer has already exceeded 20.

Teens in Cars Report

"I lost my best friend because we didn't buckle up."

No one starts their day anticipating getting into a car crash. But teens like Presley teach us that it only takes one time riding in a car without bucking up for a life to be changed forever.