With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
When I was about five years old, my dad traveled to Germany on business and came back to our home in the Ukraine with some wonderful treats that I had never seen or tasted in my life. One of these treats was a carton of sweet, delicious pineapple juice. It was the most delightful thing I had ever tasted, and it didn’t take long to drink it all.
One of the things that inspires me to find creative and fun ways to keep kids safe every day is knowing that there’s a whole world of people working together to do the exact same thing. Once you see these videos created by our fabulous partners in Brazil, you’ll know what I mean.