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Sunday, November 17, is the World Day of Remembrance for Road Traffic Victims. For many people around the world, it’s a time to remember the children and adults who have been killed or injured in road crashes. For me, it’s a time to remember all the reasons I’m so passionate about the work I do.

Halloween Kids

This post originally appeared on The Huffington Post.

About two weeks ago, a 5-year-old boy named Liam ran out of his house around dusk to show off his Halloween costume to all the neighborhood kids.

"Look at me," Liam yelled with pride.

pedestrian safety

As we get closer to International Walk to School Day on October 9, I can’t help but think about how many more countries are desperately in need of pedestrian safety initiatives and education. One of those countries is my home in Simferopol, Ukraine.

International Walk to School Day

October 9 is International Walk to School Day. We’re teaming up with FedEx to host events across the country that teach kids all the fun things about walking to school.  It all happens while they’re outside, active and having fun, which is the best way to learn 

Photo: Distracted Teen

The hazards of walking while distracted

Have you ever texted a friend while walking down a sidewalk and thought ‘what’s the worst that could happen?’ For this unsuspecting guy, it was almost running into a hungry-looking brown bear. Luckily, everyone turned out okay. But what if that bear had been a car going 30 miles per hour?

Distracted Walking and Teens

I’m one of those people who is always on the phone.  Whether I’m texting or tweeting or instagramming, it comes with the territory of working in PR and social media. I know that texting while driving is extremely dangerous and I’ve really focused on not checking my phone while I’m driving. But living in the D.C. metro area means I rarely drive. I walk to the metro, then I metro to work.

Global Road Safety Week

Once kids take their first steps, they can't wait to keep going. But when it comes to walking to the park or school along roads, it can be a challenge for kids to safely get to where they need to go.

This week marks the second annual United Nations Global Road Safety Week and an important opportunity to highlight how to keep kids safe on roads.

Join Communities Across the Country on May 8 participating in Bike to School Day!

Have you ever seen a bike train? Picture lots of excited little kids perched on bicycles, scooters, skateboards and anything else with wheels, anxiously awaiting a signal from a parent or teacher to start pedaling and rolling to school.

pedestrian safety

I was in a 7-by-10-foot room in Coyoacán, Mexico City, when Paco saw the tweet.

“A child was hit by a car in Mexico City this morning,” he announced, and I heard the combination of frustration, sorrow and exhaustion in his voice.

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