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The General Motors Foundation

The General Motors Foundation, General Motors and Safe Kids have partnered to protect children in and around cars since 1997, when the organizations created the Buckle Up program.

What started with a sole focus on child safety seat checks has grown into so much more. As long-time partners of Safe Kids, GM and the GM Foundation are committed to keeping kids safe in and around vehicles during every stage of life. Our goal is to educate families and caregivers on the importance of buckling up on every ride, every time.
– Vivian Pickard, President, General Motors Foundation

Thanks to the dedication and commitment from the GM Foundation, the Buckle Up program has grown into the most comprehensive child passenger safety program in the nation. Its progress is measured by two things: lives saved and injuries prevented. When the program started in 1997, 1,800 kids died in car crashes almost every year. Another 331,000 children were injured. Today, the number of deaths has been cut by a third, and the number of injuries has been cut in half.

Since its inception in 1976, the GM Foundation has donated hundreds of millions of dollars to American charities, educational organizations and to disaster relief efforts worldwide. The GM Foundation focuses on supporting Education, Health and Human Services, the Environment and Community Development initiatives, mainly in the communities where GM operates. Funding of the GM Foundation comes solely from GM. The last contribution to the GM Foundation was made in 2001. For more information, visit