Safe Kids Week

National Safe Kids Week 2008 is April 26 – May 4

Safe Kids and Founding Sponsor Johnson & Johnson team up to carry out National Safe Kids Week programs around the world.

In 1987, Safe Kids approached Johnson & Johnson with a vision for a comprehensive national campaign to protect children from their leading killer, accidental injury. Johnson & Johnson shared this concern for children and a vision for a safer world, and the company agreed to provide the funding necessary to launch Safe Kids Worldwide (formerly the National SAFE KIDS Campaign).

What we do

National Safe Kids Week reaches millions of households every year through efforts that include public relations and education initiatives, sponsored advertising campaigns, thousands of grassroots coalition events and cause-related retail promotions.

How we get things done

These multifaceted efforts combine community safety events and media outreach with retail promotions that reach millions of households with lifesaving information and tips. Safe Kids coalitions host thousands of events where kids, parents and caregivers have fun learning from interactive safety demonstrations and receive safety devices and educational materials.

Why it's important

Safe Kids Week events and promotions are fun ways for families to learn that close supervision, proper safety devices and other simple prevention measures help children avoid injury.