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Home > Media Center > Press Releases
Press Releases
‘How To’ Knowledge Retained by Parents Based on data from car seat checkup events conducted in 29 states in February 2005, Safe Kids found that parents successfully changed their behavior and retained their child passenger safety knowledge six weeks after receiving hands-on instruction. At a second child safety seat checkup, 45 percent more seats were properly installed by the parents than at the first instructional event. Correctly used child safety seats decrease the risk of death by 71 percent for infants and 54 percent for toddlers. Injury risks for children using belt-positioning booster seats are reduced by 59 percent. Typically, more than 70 percent of child safety seats are improperly installed. The Safe Kids study also showed that the checkups disproportionately reached highly educated parents or white parents as opposed to less educated or ethnically diverse families. “We need to do more to reach the communities that need our help the most,” said Lorrie Walker, training and technical manager for Safe Kids Worldwide. “Safe Kids’ network of more than 600 coalitions and chapters in the United States has the flexibility and skills to meet the needs of each community we serve.” General Motors Corp., the lead financial supporter for the Safe Kids Buckle Up program, and Safe Kids are working to install more permanent inspection stations in economically disadvantaged areas. This expansion is in addition to the 119 Mobile Car Seat Check Up Vans that were designed to help Safe Kids coalitions bring events to neighborhoods that do not have access to Buckle Up’s nationally certified child passenger safety technicians. “Safe Kids has tools in place to help educate families of all backgrounds,” said Bob Lange, GM’s executive director of Structure and Safety Integration. “We need to keep working to reach high-risk groups of parents with communication and training to keep their children properly restrained every time on every trip.” Families with older children were also significantly underrepresented in the research. Children who attended checkup events tended to be young—ages 4 and under—even though Safe Kids Worldwide recommends that kids who have outgrown car seats ride on booster seats until they are about 4 feet, 9 inches tall and 80 to 100 pounds. Most children reach this height and weight between the ages of 8 and 12. “In the event of a crash, a belt-positioning booster seat and safety belt provide better protection for most tweens than the adult safety belt alone,” Walker said. “Children in this age group are among the least likely to be in the correct restraint. We need to make booster seat use among tweens who need them just as automatic as it is for small children to ride in car seats.” Safe Kids coalitions will hold more than 200 educational events, most at Chevrolet dealerships, in February. More Information Diane Shinn, Media Manager Safe Kids Buckle Up is a national program developed by Safe Kids Worldwide and sponsored by General Motors and Chevrolet to educate parents and caregivers about the importance of properly restraining children on every ride. The 10-year-old program has inspected more than 830,000 car seats; held approximately 40,000 car seat checkup events around the country; donated approximately 365,000 car seats to families in need; educated more than 15 million parents and caregivers; and launched 119 Mobile Car Seat Check Up Vans — Chevy Express and Chevy Venture vans stocked with supplies and equipment to hold car seat inspections — with another six joining the fleet in 2007. ###
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