Sponsors
Bell Sports

“To see a child's face light up at the prospect of biking, skating or riding scooters is priceless. The thrill of movement is as exciting as it is beneficial in helping a child develop a healthy, active lifestyle. For 13 years, Bell Sports and National SAFE KIDS Campaign have reached out to kids across the country through discounted helmet programs and safety education for wheeled activities. We are encouraged to see a 20 percent drop in bike-related head injuries among children over the past 10 years. Bell looks forward to carrying this commitment forward with Safe Kids to help more children learn to be safe, have fun and stay active.”

Bill Fry
President and CEO, Bell Sports

Promoting Bike Safety

Since 1990, Bell Sports has been among the most trusted partners of Safe Kids, working to keep kids safe from wheeled sport-related injury and death. Over 2 million helmets have been distributed to kids in need nationwide through Safe Kids coalitions, courtesy of Bell's discount helmet program. The discount helmet program offers access to numerous Bell products, including ski helmets and multi-sport helmets, which can be used for inline skating, skateboarding and scooter riding.

Bell is also a firm believer in reinforcing wheeled sport safety skills and helmet use through hands-on activity. Bell's history of support in this area ranged from supporting the first-ever Safe Kids Safety Contest -- where 2,000 child essay writers received a free bike helmet -- to donating $1 million worth of helmets for children in need for Safe Kids Week 2002.

On the legislative front, Bell Sports supports the annual Safe Kids helmet legislative and enforcement grant program. Through these grants, coalitions are able to conduct advocacy efforts to enact or enforce helmet use legislation for bike riding or other wheeled sports. Numerous coalitions have been able to make strides in the legislative arena and encourage more kids to wear helmets through Bell's support.

Bell Sports expanded their efforts to keep kids safe in 2004 by offering bike rodeo kits to coalitions. Bike rodeos are interactive events that teach children “wheels safety” and the rules of the road. In addition, Bell sponsored the first-ever nationwide observational study of child helmet use. This important new research, conducted by Safe Kids coalitions, was released in April 2004.

About Bell

Bell Sports, the world's leading supplier of bicycle helmets, has been keeping riders safe for over 50 years. Thanks in part to Bell's generous support of Safe Kids Worldwide, the bicycle injury death rate among children ages 14 and under declined by 60 percent from 1987 to 2000. As kids enjoy more and varied recreational activities, such as skateboarding and riding scooters, Safe Kids will continue to work with Bell Sports to keep them safe.